The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
Doctors are educators as well as healers. Creating a blog not only teaches but attracts new patients who are already online searching about your specialty, symptoms and treatments.
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.
For medical blog success and online visibility use keywords liberally. Putting common medical keywords in blog titles is especially effective.
Explaining complicated medical jargon is a job requirement: Simplify doctor talk for your patients’ benefit.
Of all the tactics for a successful physician blog, saying something meaningful to patients is most critical. Don’t avoid medical controversy; embrace it.
Should a physician use a personal blog to share his/her opinion on medical controversies? As a medical expert, online physician participation is crucial.
Doctors: You should participate in patient conversations on the web and watch your blog views increase significantly.