Content Still King in Healthcare
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?
The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Few Doctors Meet Patient Info Needs Online
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
Doctors: Three Tips For Creating a Blog
Doctors are educators as well as healers. Creating a blog not only teaches but attracts new patients who are already online searching about your specialty, symptoms and treatments.
Lincoln’s Lessons for Doctor Blogs: Concise Writing
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
What Is Good Writing for Healthcare?
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.
Keywords: The Medical Blog’s Golden Key
For medical blog success and online visibility use keywords liberally. Putting common medical keywords in blog titles is especially effective.
The Perils Of Doctor Talk
Explaining complicated medical jargon is a job requirement: Simplify doctor talk for your patients’ benefit.
Blog Boldly, Dear Physician
Of all the tactics for a successful physician blog, saying something meaningful to patients is most critical. Don’t avoid medical controversy; embrace it.
Why Online Physician Participation Counts
Should a physician use a personal blog to share his/her opinion on medical controversies? As a medical expert, online physician participation is crucial.