Vanguard Communications CEO Ron King presents to 2012 IVF-Worldwide Congress
Today’s Internet-savvy consumers are incessant shoppers of both healthcare providers and healthcare information, typically passing through four phases of online evaluation and connection with physicians, medical practices and other patients, according to Ron Harman King, a veteran digital marketer of specialty practices and founder of the MedMarketLink program.
Understanding how to not just treat but also communicate with today’s healthcare consumers through the Internet is key to a successful medical practice in the 21st century, said King, a featured speaker at the 2012 IVF-World Live Congress April 20-22 in Berlin, Germany.
The theme of the international conference is “In-Vitro Fertilization Clinics: Embracing the Digital Age,” exploring how to best use the Internet to advance clinical and business success.
Equipped with social media and the conversational capabilities of Web 2.0, today’s patients often look to other patients as much as to physicians for insights, said Mr. King, who will present two seminars:
Converting the e-powered patient to YOUR patient
Today’s prospective patients spend hours on the Internet comparison-shopping for healthcare information and physicians. Each is judging the IVF specialist long before the first appointment or even the first phone call to a practice. This session looks at the four phases of the e-powered patient’s decision-making and engagement process, and how to use each phase to build new-patient volume.
The doctor as online teacher: Growing your practice through internet content and conversations
Traditionally, marketing has been a one-way conversation from seller to buyer. Not anymore. In the Internet era, the patient is largely in charge of the process, which involves a sophisticated, online conversation not just between providers and patients but among millions of patients.
For more information
Call 303-382-2999 for more information on MedMarketLink.
Visit the 2012 IVF-Worldwide Live Congress website for more information or to register for the event.
About Vanguard Communications
Since 1994, Vanguard Communications has provided specialty healthcare marketing with a strategy focused on patient education guaranteed to bring new patients to specialist physicians, physician assistants, nurses and therapists in private, university and hospital practices. Through its MedMarketLink program, Vanguard combines the disciplines of online and offline PR, strategic marketing and information technology for healthcare providers coast to coast.
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