What Is Good Writing for Healthcare?
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.
Trust Is a Must in Healthcare
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.
Medicine is a Business: Top 3 Medical Marketing Tips
How can you apply the top three business marketing principles to medicine? Simple, give patients the information they want and need up front.
What Does DNS Mean?
As if website acronyms aren’t confusing enough, here’s another one that comes up often for medical practices when it’s time to launch a new website: DNS.
E-patients in the Age of Online Healthcare Communications
Online healthcare communications are no longer part of a far off future. Individual medical practices must choose: either lead or follow your competitors.
Why Aren’t There Comments on My Blog?
Blogs may be out of a doctor’s comfort zone, but they’re usually of utmost value to their patients. Connecting science to personal experience is the key.
Keywords: The Medical Blog’s Golden Key
For medical blog success and online visibility use keywords liberally. Putting common medical keywords in blog titles is especially effective.
The Perils Of Doctor Talk
Explaining complicated medical jargon is a job requirement: Simplify doctor talk for your patients’ benefit.
Blog Boldly, Dear Physician
Of all the tactics for a successful physician blog, saying something meaningful to patients is most critical. Don’t avoid medical controversy; embrace it.
Why Online Physician Participation Counts
Should a physician use a personal blog to share his/her opinion on medical controversies? As a medical expert, online physician participation is crucial.