Does Your Website Size Matter?
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?
Skilled Physicians vs. Top Computers: What Technology Means for Healthcare
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
What Is Good Writing for Healthcare?
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.
Trust Is a Must in Healthcare
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.
Medicine is a Business: Top 3 Medical Marketing Tips
How can you apply the top three business marketing principles to medicine? Simple, give patients the information they want and need up front.
What Does DNS Mean?
As if website acronyms aren’t confusing enough, here’s another one that comes up often for medical practices when it’s time to launch a new website: DNS.
E-patients in the Age of Online Healthcare Communications
Online healthcare communications are no longer part of a far off future. Individual medical practices must choose: either lead or follow your competitors.
Why Aren’t There Comments on My Blog?
Blogs may be out of a doctor’s comfort zone, but they’re usually of utmost value to their patients. Connecting science to personal experience is the key.
Keywords: The Medical Blog’s Golden Key
For medical blog success and online visibility use keywords liberally. Putting common medical keywords in blog titles is especially effective.
The Perils Of Doctor Talk
Explaining complicated medical jargon is a job requirement: Simplify doctor talk for your patients’ benefit.