The Power of News, PR & SEO
All over America, newspapers are shrinking. In a five-year period, 19 of the 20 largest newspapers in the country all saw plummeting numbers of subscribers. Yet here's the irony – there are more news readers than ever before in history. They're on the Internet. Consider these statistics from according to the A.C. Nielsen Company (the same one for which the Nielsen ratings are named):
- The Internet is the number-one choice for news among 18- to 54-year-olds.
- Yahoo! News boasts 29.2 million readers, and CNN.com has 23 million readers.
In contrast, the most popular morning TV news and lifestyle shows – "Good Morning, America" and "The Today Show" – each barely have one-third of the audience of Yahoo! News.
The fastest way for a doctor to become famous and well respected is to be featured on television and in the newspapers (including the online versions). That's third-party credibility. If the media says you're an expert and one of the best, it must be true. As they say in the PR business, you can't buy advertising that good.
And the fastest way to get a doctor in the news is through the Internet. Here's why, according to Nielsen/Net Ratings:
- 81 percent of journalists use search engines daily.
- 98 percent go online daily –
- 92 percent to start article research
- 81 percent searching
- 76 percent to find new searches
- 73 percent to find press releases
When TV viewers and newspaper readers see or read about a doctor in the media, many go straight to the Internet and start looking for him or her. A highly searchable Web site brings them to the right place.
Plus, there's nothing like an inward link from another Web site such as Yahoo! News or CNN.com to boost a Web site's search engine rankings to the stars. Once again, you can't buy advertising that good.
