Indianapolis-area patients, apparently, love their doctors.
Colorado-based Vanguard Communications has created a new Patient Happiness Index based on patient reviews of doctors posted on web sites. According to Vanguard, about 35 percent of patients say they have factored such reviews into their choice for or against a particular physician.
Doctors hate these reviews, saying they focus too little on the actual medical care and too much on the extras, such as convenience and bedside manner.
“It’s a disservice to patients because it’s so biased,” Carmel psychiatrist Dr. Dmitry Arbuck told me about physician rating services like RateMDs.com. Entire companies have started up just to help physician practices manage their reputations online.
But in Indianapolis, it appears the docs can rest easy. Indianapolis ranked fifth highest among the nation’s largest cities for the most positive reviews. On a five-point scale created by Vanguard, the average review by patients scored Indianapolis physicians at a 4.05.
Read the full article in the Indiana Business Journal
About Vanguard Communications
We provide education-focused healthcare marketing with a strategy guaranteed to bring in new patients. Through our MedMarketLink program, Vanguard combines the disciplines of online and offline PR, strategic marketing and information technology for healthcare providers.