Doctor Communication Skills Are the Heart of Bedside Manner
Communication skills are the heart of bedside manner and critical for your patients’ satisfaction & yours. Here’s how to improve them.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Process Problem Solving in Medical Practice
If things aren’t going well in your medical practice, don’t blame your people. Use a PICK chart for process problem solving instead.
How SEM (Search Engine Marketing) Attracts New Patients to a Medical Practice
SEM (search engine marketing) is one way doctors can gain top search engine rankings to reach new patients who are already looking online for health topics.
Good Questions to Ask a Prospective Healthcare Marketing Agency
Doctors vetting a medical marketing agency for their healthcare practice need to ask the right questions – and know the right answers. The leader in healthcare marketing, Vanguard Communications, shows you how.
How to Find the Right Healthcare Digital Marketing Agency
Finding the right healthcare digital marketing agency that fits your medical practice is not easy. Here’s what to look for and beware of.
Correlation Between COVID-19 Mortality Rate and Online Reviews of Doctors
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
Patients’ Feelings Are Key to Your Branding
Patients do their own research on providers and make their own choices when choosing a doctor. Branding helps influence that choice.
Urogynecology Digital Marketing Attracts New Patients
Case study shows how Vanguard’s content and digital marketing program, not advertising, significantly increased patient volume at a university urogynecology practice.
How to Justify an Investment in Medical Marketers
Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
Video Marketing for Medical Practices
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.