How to Find the Right Healthcare Digital Marketing Agency
Finding the right healthcare digital marketing agency that fits your medical practice is not easy. Here’s what to look for and beware of.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Correlation Between COVID-19 Mortality Rate and Online Reviews of Doctors
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
Patients’ Feelings Are Key to Your Branding
Patients do their own research on providers and make their own choices when choosing a doctor. Branding helps influence that choice.
Urogynecology Digital Marketing Attracts New Patients
Case study shows how Vanguard’s content and digital marketing program, not advertising, significantly increased patient volume at a university urogynecology practice.
How to Justify an Investment in Medical Marketers
Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
Video Marketing for Medical Practices
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.
4 Critical Tips for Medical Website Optimization (SEO)
Medical website optimization will help patients find your practice when searching for health information related to your specialty.
Smart Doctors Use Smartphones to Lure Patients Back
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Medscape Cites CEO Ron King
Medscape reporter Batya Swift Yasgur, MA, LSW talks to physicians and Vanguard’s CEO about the new ways to tackle negative doctor reviews online.
Smart Doctors Use Medical SEO to Attract New Patients
VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.