My Call to Law
Our CEO Ron King, J.D., M.S., explains his call to law late in life after a successful medical marketing career was highly influenced by the Civil Rights Movement.
The Wired Practice by Vanguard Communications legal marketing resources, articles and videos tap into research and experienced-based knowledge for improving your law firm and lead generation.
30 Marketing Principles Learned in 30 Years of Marketing
In our 30-year history of working with medical & legal practices, we’ve learned solid marketing principles.
SCOTUS Declines to Break Logjam Over ADA Website Compliance
Is there a risk for your practice if your website is not ADA compliant? We pass along the latest news and break the topic down for you.
The Care and Feeding of Your Medical Expert Witness
Preparing a medical expert witness for ad hominem attacks, dumbing down pathophysiology, and more is to prepare for a case win.
Poor Doctor & Lawyer Communication Skills Lose Patients & Clients
Medical Advisor Dr. Neil Baum offers communication skills advice to lawyers & doctors to prevent losing clients & patients.
Why Lawyer Advertising Is a Bad Bet
Economics of advertising for lawyers: It costs more & works less than organic search results gained through content marketing.
Use Marketing Analytics to Turn Marketing into Money
In this blog, Neil H. Baum, MD, discusses the importance of medical practices measuring marketing analytics for all marketing efforts. Learn why physicians should pay close attention to marketing metrics.
Fail to Plan, Plan to Fail – Preparing a Marketing Plan for Your Practice
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.