Video Marketing for Medical Practices
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.
The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.
Smart Doctors Use Smartphones to Lure Patients Back
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Smart Doctors Use Medical SEO to Attract New Patients
VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.
Nonmonetary Methods of Employee Motivation
In this video, Dr. Neil Baum discusses the nonmonetary methods of employee motivation. Staff members who are often encouraged will make extra efforts for the patients and the practice.
Doctor Patient Relations: How to Handle an Emotional Patient
One of the most difficult situations that physicians face in medicine is dealing with an emotionally charged or difficult patient. In this video, oncologist Dr. Saketh Guntupalli discusses the effective way to address the concerns of emotionally distressed patients.
Maintain Professionalism by Keeping Good Social Media Boundaries
Maintaining boundaries in medicine is an important topic. Dr. Saketh Guntupalli, a gynecologic oncologist and author, adds another perspective to patient-physician boundaries matter by discussing it in the social media context. Keeping professional and personal self separated on social media and phone is a must in medicine.
Communications Tips to Enhance Doctor-Patient Relationship
In this edition, Gynecologic Oncologist Dr. Saketh Guntupalli discusses four communications approaches that doctors should follow to improve their relationship with the patients and their family.
Using Your Practice’s Website to Attract New Patients
In this video published by MedPage Today, Ron King discusses 7 do’s and don’ts that every physician’s website should follow.
Online Outrage After We Suggest Doctors Drop the Dr. Title
Our reasoned response to doctors expressing outrage at our suggestion in a MedPage Today video that they drop the Dr. title to improve patient relations.
A Huge Step Toward Improving the Doctor-Patient Relationship
In this edition of “The Wired Practice,” Ron Harman King suggests that habitual use of the formal title “Dr.,” either consciously or subconsciously, makes patients less likely to engage in more productive dialogue.