Phone Etiquette Lessons Learned from Putting on Your Socks
What does Coach John Wooden’s advice on basketball shoes and socks have to do with running a successful practice with good office phone etiquette? A lot.
Healthcare Marketing ROI
Dr. Neil H. Baum, a healthcare marketing expert, discusses how doctors can make the most of btheir marketing dollars by tracking ROI accurately.
Beyond the Hippocratic Oath – 3 Lessons I Wish I’d Learned in Medical School
In this next installment of the Practice Pain Relievers video series, Dr. Neil Baum shares lessons he learned throughout his 40 year career about the patient experience. Learn from an experienced doctor, speaker and author about how to have happier patients.
WWDD (What Would Disney Do) about Medical Customer Service?
Learn how to implement customer service strategies to make your medical customers – patients – feel as special as the employees at Disney make their guests feel.
PR 101: How Physicians Can Earn Media Attention
Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.
The Magic of Medicine
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
Fail to Plan, Plan to Fail – Preparing a Marketing Plan for Your Practice
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.
Why Doctors Should Embrace Medical Marketing
A medical practice is a business, and it’s not a sin for doctors to think of their patients as consumers. Vanguard’s Medical Advisor Dr. Neil Baum, retired physician practice owner for over 40 years, explains why medical marketing is vital these days for doctors.
Don’t Be a Digital Slave, Take an Unplugged Sabbatical
In this installment of the “Practice Pain Relievers” series, Dr. Neil Baum discusses the importance of “unplugging” from the internet, and how doing so just one day a week can make doctors feel like they have more time.
Three Realities of a Practice’s Medical Economics
Dr. Neil Baum discusses hard economic truths when it comes to running your own practice. Come to terms with these realities and your business will thrive.