January, 2013 – Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.
Here’s a breakdown of the findings:
- 300 urology, orthopedic surgeons and obstetricians-gynecologists with “100-percent patient satisfaction” ratings (as ranked by users on HealthGrades.com) from Boston, Denver and Portland, Ore. were chosen as the physician sample
- Seven out of ten: The rate of the studied physicians who were part of a website published by either a private practice or a hospital
- 45 percent, 35 percent, 26 percent: OB/GYN doctors provided some patient-friendly online information 45 percent of the time, while orthopedic (35 percent) and urology (26 percent) specialists furnished less relevant information for consumers
- 4 percent: The portion of physicians writing blogs on their websites to update patients on research and trends that could affect their health
By city |
By specialty |
|||
---|---|---|---|---|
Denver (100 surveyed) | Orthopedics (100 surveyed) | |||
Have websites | 62% | Have websites | 71% | |
Have symptom education | 26% | Have symptom education | 33% | |
Have blogs | 6% | Have blogs | 1% | |
Portland (100 surveyed) | Urology (100 surveyed) | |||
Have websites | 67% | Have websites | 59% | |
Have symptom education | 30% | Have symptom education | 17% | |
Have blogs | 5% | Have blogs | 2% | |
Boston (100 surveyed) | Obstetrics/Gynecology (100 surveyed) | |||
Have websites | 77% | Have websites | 76% | |
Have symptom education | 43% | Have symptom education | 49% | |
Have blogs | 2% | Have blogs | 9% | |
Grand Total Average (300 practices) | Grand Total Average (300 practices) | |||
Have websites | 69% | Have websites | 69% | |
Have symptom education | 33% | Have symptom education | 33% | |
Have blogs | 4% | Have blogs | 4% |
About Vanguard Communications
Since 1994, Vanguard Communications has provided specialty healthcare marketing with a strategy focused on patient education guaranteed to bring new patients to specialist physicians, physician assistants, nurses and therapists in private, university and hospital practices. Through its MedMarketLink program, Vanguard combines the disciplines of online and offline PR, strategic marketing and information technology for healthcare providers coast to coast.