Why Lawyer Advertising Is a Bad Bet
Economics of advertising for lawyers: It costs more & works less than organic search results gained through content marketing.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Want More Patients? Be Different. Be an Online Teacher.
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Solutions to the Big Quit (The Great Resignation) in Healthcare
The fix to the Big Quit in healthcare is not to increase salaries & benefits. Dr. Neil Baum explains it’s using simple ways to motivate.
Inspired Team Building for Medical Offices
Tough times for medical practices losing staff in The Great Resignation. Team building can help keep them onboard & motivated.
What’s Causing The Great Resignation in Healthcare?
The Great Resignation in healthcare is driven by dissatisfaction in a previously desired career. Medical Adviser Dr. Neil Baum outlines the various causes.
Harry Potter and the Elusive Patient Survey
Choosing not to conduct a regular patient survey is like choosing not to publish J.K. Rowling’s book series. Dr. Neil Baum explains.
Sick of Facebook Misinformation on Health? Take the FACTS Pledge.
Ron King discusses healthcare misinformation on Facebook & the FACTS pledge – the Facebook Anti-Misinformation Campaign for Truth in Science.
Patient Requests That Test the Medical Code of Ethics
Patients often test a doctor’s medical code of ethics by making inappropriate requests. Dr. Neil Baum tells how to effectively handle this.
Three Antidotes to Patient Depersonalization
Patient depersonalization can undo all your good intentions to provide patient centered care. Doctors can and should prevent that.
Irish Fishermen, Russian Navy & Doctor Salary Gender Inequality
Dr. Neil Baum takes a lesson from geopolitical diplomacy with the Russian Navy & applies it to fixing doctor salary gender inequality.