The 5 Ps of Marketing Healthcare: a Prescription for Success
Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Improved Patient Experience Would Have Significantly Lessened COVID Casualties, Study Suggests
Our original COVID study correlating deaths with doctor reviews indicates better reviews could have saved thousands of lives.
Poor Doctor & Lawyer Communication Skills Lose Patients & Clients
Medical Advisor Dr. Neil Baum offers communication skills advice to lawyers & doctors to prevent losing clients & patients.
Why Lawyer Advertising Is a Bad Bet
Economics of advertising for lawyers: It costs more & works less than organic search results gained through content marketing.
Want More Patients? Be Different. Be an Online Teacher.
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Solutions to the Big Quit (The Great Resignation) in Healthcare
The fix to the Big Quit in healthcare is not to increase salaries & benefits. Dr. Neil Baum explains it’s using simple ways to motivate.
Inspired Team Building for Medical Offices
Tough times for medical practices losing staff in The Great Resignation. Team building can help keep them onboard & motivated.
What’s Causing The Great Resignation in Healthcare?
The Great Resignation in healthcare is driven by dissatisfaction in a previously desired career. Medical Adviser Dr. Neil Baum outlines the various causes.
Harry Potter and the Elusive Patient Survey
Choosing not to conduct a regular patient survey is like choosing not to publish J.K. Rowling’s book series. Dr. Neil Baum explains.
Sick of Facebook Misinformation on Health? Take the FACTS Pledge.
Ron King discusses healthcare misinformation on Facebook & the FACTS pledge – the Facebook Anti-Misinformation Campaign for Truth in Science.