Three Antidotes to Patient Depersonalization
Patient depersonalization can undo all your good intentions to provide patient centered care. Doctors can and should prevent that.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Irish Fishermen, Russian Navy & Doctor Salary Gender Inequality
Dr. Neil Baum takes a lesson from geopolitical diplomacy with the Russian Navy & applies it to fixing doctor salary gender inequality.
Sculpt Buyer Personas (Patient Personas) Like a Michelangelo
A buyer persona (patient persona) represents a group of your patients with similarities, enabling you to better target and serve them.
How Doctors Can Improve Active Listening Skills
Physician active listening skills are a foundation of effective healthcare communication, affecting outcomes & the patient experience. Get actionable tips on how to improve active listening skills.
Who Will the No Surprises Act Surprise the Most?
Small medical practices may be the biggest losers in the No Surprises Act; the winners may be big insurers tied to big health systems.
Rising Consumerism in Healthcare Makes Process Improvement Key
With growing consumerism in the healthcare industry, process improvement is imperative to ensure patient satisfaction in a medical practice.
Doctor Communication Skills Are the Heart of Bedside Manner
Communication skills are the heart of bedside manner and critical for your patients’ satisfaction & yours. Here’s how to improve them.
Process Problem Solving in Medical Practice
If things aren’t going well in your medical practice, don’t blame your people. Use a PICK chart for process problem solving instead.
How SEM (Search Engine Marketing) Attracts New Patients to a Medical Practice
SEM (search engine marketing) is one way doctors can gain top search engine rankings to reach new patients who are already looking online for health topics.
Good Questions to Ask a Prospective Healthcare Marketing Agency
Doctors vetting a medical marketing agency for their healthcare practice need to ask the right questions – and know the right answers. The leader in healthcare marketing, Vanguard Communications, shows you how.