The Wired Practice: Free Healthcare & Law Marketing Resources

The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.

Black woman wearing lab coat with an AI-generated brain in her hand indicating ChatGPT use | Vanguard Communications | Denver, New Orleans, Jacksonville, FL

Medical Applications of ChatGPT

October 2, 2023

By Dr. Neil Baum

What to know about ChatGPT? Dr. Neil Baum gives practical advice and potential uses for ChatGPT in your practice.

Back of a man in court serving as an expert witness | Vanguard Communications | Denver, New Orleans, Jacksonville, FL

The Care and Feeding of Your Medical Expert Witness

September 27, 2023

By Dr. Neil Baum

Preparing a medical expert witness for ad hominem attacks, dumbing down pathophysiology, and more is to prepare for a case win.

Stop using the Facebook Ads' tracking pixel for healthcare Vanguard Communications

The HIPAA Menace of Facebook Ads’ Pixel

September 19, 2023

By Jonathan Stanley

Vanguard’s Technical Director highlights HIPAA & PHI concerns with Facebook ads’ pixel tracking, calling for increased scrutiny after the recent Facebook breach.

Doctor in white holding up a high five symbolizing the 5 Ps of marketing | Vanguard Communications

The 5 Ps of Marketing Healthcare: a Prescription for Success

August 23, 2023

By Dr. Neil Baum

Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).

Doctor reviewing a 5 star rating from a patient.

Improved Patient Experience Would Have Significantly Lessened COVID Casualties, Study Suggests

June 27, 2023

By Vanguard Communications

Our original COVID study correlating deaths with doctor reviews indicates better reviews could have saved thousands of lives.

lawyer using excellent communication skills to explain details to a client couple | Vanguard Communications | Denver, New Orleans, Jacksonville, FL

Poor Doctor & Lawyer Communication Skills Lose Patients & Clients

June 21, 2023

By Vanguard Communications

Medical Advisor Dr. Neil Baum offers communication skills advice to lawyers & doctors to prevent losing clients & patients.

Billboard saying This Lawyer Advertising Costs More Than It's Worth | Vanguard Communications Law Market Link | Denver, CO

Why Lawyer Advertising Is a Bad Bet

February 16, 2023

By Vanguard Communications

Economics of advertising for lawyers: It costs more & works less than organic search results gained through content marketing.

Black line drawing illustration with black sperm swimming on inside all one way with one sperm with a mohawk & sunglasses swimming in the opposite direction

Want More Patients? Be Different. Be an Online Teacher.

November 29, 2022

By Ron Harman King, J.D., M.S.

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?