The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
In this edition of “The Wired Practice,” Vanguard CEO, Ron Harman King, shares how to show on page 1 of Google without paying. Watch the full video.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications looks at the legally sticky issue of patients recording their conversations with their doctors. Legalities aside though, King says physicians have a lot to gain by allowing recordings.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
In this installment of the “Practice Pain Relievers” series, Dr. Neil Baum discusses the importance of “unplugging” from the internet, and how doing so just one day a week can make doctors feel like they have more time.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that both current and potential patients can form impressions about your practice from what they see in online reviews. He provides some suggestions on how to improve those first web-based impressions.
Dr. Neil Baum discusses hard economic truths when it comes to running your own practice. Come to terms with these realities and your business will thrive.