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Videos

The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.


PR 101: How Physicians Can Earn Media Attention

Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.

The Magic of Medicine

Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.

The Four Commandments of Confronting Bad PR

Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.

When and How to Say I’m Sorry to Patients

It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.

Raising the Physician Voice

Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.