A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
PR 101: How Physicians Can Earn Media Attention
Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.
The Magic of Medicine
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
All the Wrong Things to Say to Patients – In One Direct Mail Postcard
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
When and How to Say I’m Sorry to Patients
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
How to Increase Your “Google Juice”
In this edition of “The Wired Practice,” Vanguard CEO, Ron Harman King, shares how to show on page 1 of Google without paying. Watch the full video.
Should Patients Be Allowed to Record Conversations with Their Doctor?
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications looks at the legally sticky issue of patients recording their conversations with their doctors. Legalities aside though, King says physicians have a lot to gain by allowing recordings.