Vanguard Communications CEO Ron King is a regular voice of reason on MedPage Today, where his videos on medical practice management insights often draw more viewers than the publication’s medical news spots. He’s onto something, take a look.
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications looks at the legally sticky issue of patients recording their conversations with their doctors. Legalities aside though, King says physicians have a lot to gain by allowing recordings.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that both current and potential patients can form impressions about your practice from what they see in online reviews. He provides some suggestions on how to improve those first web-based impressions.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications notes that doctors who have used social media have demonstrated directly, or by proxy, that patients’ physical and emotional well-being is a top priority, which can help the doctors online reputation.
Nearly every physician these days is feeling at least some effect of a big problem in medicine: nurse turnover. In this MedPage Today video, Vanguard CEO Ron King tells doctors what they can personally do about it in their practice.