Three Ways to Fight Patient Illiteracy
In this edition of The Wired Practice on MedPageToday.com, Vanguard’s CEO shares three ways healthcare professionals can fight patient illiteracy.
Vanguard Communications CEO Ron King is a regular voice of reason on MedPage Today, where his videos on medical practice management insights often draw more viewers than the publication’s medical news spots. He’s onto something, take a look.
A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
All the Wrong Things to Say to Patients – In One Direct Mail Postcard
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
When and How to Say I’m Sorry to Patients
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
How to Increase Your “Google Juice”
In this edition of “The Wired Practice,” Vanguard CEO, Ron Harman King, shares how to show on page 1 of Google without paying. Watch the full video.
Should Patients Be Allowed to Record Conversations with Their Doctor?
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications looks at the legally sticky issue of patients recording their conversations with their doctors. Legalities aside though, King says physicians have a lot to gain by allowing recordings.
Raising the Physician Voice
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.