Online Outrage After We Suggest Doctors Drop the Dr. Title
Our reasoned response to doctors expressing outrage at our suggestion in a MedPage Today video that they drop the Dr. title to improve patient relations.
Vanguard Communications CEO Ron King is a regular voice of reason on MedPage Today, where his videos on medical practice management insights often draw more viewers than the publication’s medical news spots. He’s onto something, take a look.
A Huge Step Toward Improving the Doctor-Patient Relationship
In this edition of “The Wired Practice,” Ron Harman King suggests that habitual use of the formal title “Dr.,” either consciously or subconsciously, makes patients less likely to engage in more productive dialogue.
How to Stay Out of Trouble on Social Media
In this edition of The Wired Practice, Ron Harman King offers guidelines on safe use of social media for patient education and recruitment.
How Will the 2018 Election Results Affect Physician Salaries?
In this video, Ron Harman King CEO of Vanguard Communications, describes the 2018 elections’ likely effect on healthcare, and what the future holds in regards to physician earnings. Watch the video here.
Three Ways to Fight Patient Illiteracy
In this edition of The Wired Practice on MedPageToday.com, Vanguard’s CEO shares three ways healthcare professionals can fight patient illiteracy.
A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
All the Wrong Things to Say to Patients – In One Direct Mail Postcard
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.