By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of internet search marketing.
By Ron Harman King – The first installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.