Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.
In 2013 TIME named Pope Francis as Person of the Year. Had it been up to us, we would have selected the Internet hacker as POTY. Instead we invested tens of thousands of dollars in anti-hacking measures. Here are six big steps we took to safeguard the websites of health care providers.
Why should health care providers care about Target’s travails? Because the latest hacking news is more evidence of the mushrooming abundance of Internet hackers and of the vulnerably of digital patient information. Hacking is a worldwide growth industry for a reason. There’s a lot to steal on the Internet and plenty of places to steal it, both in storage and in transit.
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?
By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of internet search marketing.
By Ron Harman King – The first installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.