Why should health care providers care about Target’s travails? Because the latest hacking news is more evidence of the mushrooming abundance of Internet hackers and of the vulnerably of digital patient information. Hacking is a worldwide growth industry for a reason. There’s a lot to steal on the Internet and plenty of places to steal it, both in storage and in transit.
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?
By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of internet search marketing.
By Ron Harman King – The first installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.