Case Studies: Whole Brain ROI

Here's how two Vanguard clients recouped their investment many times over.

Case One

Client — Five-physician medical practice, subspecialty, procedure based. Prior to implementation of a MedMarketLink program, the practice had a stripped-down, brochure-ware-style Web site, but no Web program or strategy.

Action — Vanguard designed and launched a highly searchable, patient-centric Web site with ongoing SEO and content updates. Vanguard also added online appointment-request system.

Post MML launch, web traffic grew 467 percent within six months, and the rate of online-generated new-patient bookings now account for more than $2.5 million in additional practice gross revenue.

Case Two

Client — Single specialty surgical medical practice serving five states.

Action — VCG launched full MedMarketLink program including Web, public relations, referral marketing, and branding.

Post MML launch, the practice grew from three to five physicians to meet the new demand after the first year of MML program.

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