The HIPAA Menace of Facebook Ads’ Pixel
Vanguard’s Technical Director highlights HIPAA & PHI concerns with Facebook ads’ pixel tracking, calling for increased scrutiny after the recent Facebook breach.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Three-fourths of critical online lawyer reviews cite poor communications
The word “call” appeared in more than one-third (36.2%) of the total one-star and two-star reviews of lawyers and law firms, as in “it’s impossible to get a call back.”
When Providers Make Serious Medical Mistakes, Who Should Report Them? To Whom?
In this video for MedPage Today, Vanguard CEO Ron King asks, If not state medical boards, who should police clinicians for medical mistakes and nonprofessional actions?
Why Are Women Doctors Sued for Malpractice Barely Half as Much as Male Counterparts?
Gender differences in practice style yield clues for fewer malpractice lawsuit claims against women doctors than against their male counterparts.
The Biggest Half-Lie of Healthcare Systems. And What Docs & Nurses Can Do About It.
Healthcare systems claim to provide excellent patient experiences, a half-lie doctors and nurses can combat.
Five Ways To Optimize Patient Communications To Optimize Outcomes
How medical practices can optimize patient communications, a critical driver in treatment outcomes.
What is push and pull marketing for law firms?
Pull marketing, notably SEO, is hands-down the better choice for law firm marketing over traditional advertising media, or push marketing.
Shouldn’t “Best” Doctor Awards Raise the Same Doubts as Nutritional Supplement Claims?
Magazines tout organizations’ Best Doctor Awards but murky industry lacks transparency & recognition can be bought.
Dr. SCOTUS Will Now See Your Next Patient
CEO Ron King’s MedPage Today video on U.S. Supreme Court (SCOTUS) eroding public trust in healthcare.
My Call to Law
Our CEO Ron King, J.D., M.S., explains his call to law late in life after a successful medical marketing career was highly influenced by the Civil Rights Movement.