Medical Marketing Blog

Tips for marketing your medical practice from Vanguard Communications


Walter.Palmer.Yelp

Online Reputation Lessons From Dentist Who Shot Lion

Whatever kind words any grateful patients had previously offered on the Yelp page of the dentist who shot an African lion are all but gone now, buried under an avalanche of attacks. His case illustrates the importance of proactive online reputation management.

Fingerprint of a thumb, solid black ink on white

A PHI-less World

We need to eliminate protected health information (PHI) from existence and move to a password protected system. It really is that simple—and that revolutionary. It would not only eliminate many headaches. It would save a pile of money, too.

Sperm.BeDifferent

Want More Patients? Be Different

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?

Keyboard.Blahblah

How Often Should a Doctor Blog?

Many doctor bloggers erroneously believe you have to feed the blog machine weekly or even daily. But sometimes just a little effort will go a long way – and save clinical time answering common questions. Blog topics abound in healthcare. Often the best blogging ideas come straight from the exam room and the morning headlines.

YouTube for medical practices and physicians

Is Your Practice Hackable?

For scammers, it is 50 percent more valuable to steal medical information than social security information. How can you keep your patients’ sensitive information secure? Vanguard Communications Technical Director Jonathan Stanley discusses security threats to practices and how to safeguard data.

YouTube for medical practices and physicians

Converting E-Powered Patients to YOUR Patients

Since the inception of smartphones, medical shows, blogs and third party websites, medical information has flooded the consumer market. Rather than a referral between physicians, marketing has become a dialogue amongst patients, friends, family and practitioners. This healthcare “Webolution” has created a new dynamic in medical marketing that has changed the way specialty practices operate.

Positive Online reviews

How to Get Good Online Patient Reviews Ethically

Not only do good reviews bode well for a practice’s online reputation; they also boost credibility in Google rankings. But is it unethical for a physician or practice to ask happy patients to post positive online reviews? I say absolutely not, as long as it’s done within certain guidelines.

Heartbleed Syringe

Heartbleed Hits Healthcare With Heaping Heartburn

Dealing with online security threats is much like treating rapidly mutating bacteria and viruses – new ones will always appear to defy conventional safeguards. Let’s look at some hard realities of the Heartbleed bug and then quickly move to signs of hope, as well as some insights on how to protect against it.

gavel & stethescope

Online Doctor Reviews: Woo ’em, Screw ’em, or Sue ’em?

Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.

laptop and shield

Healthcare Website Security & Foreign Hackers

In 2013 TIME named Pope Francis as Person of the Year. Had it been up to us, we would have selected the Internet hacker as POTY. Instead we invested tens of thousands of dollars in anti-hacking measures. Here are six big steps we took to safeguard the websites of health care providers.