Content Still King in Healthcare
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?
SEO Basics For Healthcare Marketing, Part 2
By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of internet search marketing.
SEO Basics For Healthcare Marketing, Part I
By Ron Harman King – The first installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.
Branding for a Medical Practice
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
When Is Advertising for a Specialty Medical Practice a Good Idea?
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Lincoln’s Lessons for Doctor Blogs: Concise Writing
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Get Wired or Get Retired: The Digital Gap in Medicine
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
Managing Online Patient Reviews
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.
Does Your Website Size Matter?
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?