Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Ron King discusses four simple strategies every health care provider group can deploy for vaccinating against bad online reviews while increasing positive reviews.
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.
Not only do good reviews bode well for a practice’s online reputation; they also boost credibility in Google rankings. But is it unethical for a physician or practice to ask happy patients to post positive online reviews?
Dealing with online security threats is much like treating rapidly mutating bacteria and viruses – new ones will always appear to defy conventional safeguards. Let’s look at some hard realities of the Heartbleed bug and then quickly move to signs of hope, as well as some insights on how to protect against it.
Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.
In 2013 TIME named Pope Francis as Person of the Year. Had it been up to us, we would have selected the Internet hacker as POTY. Instead we invested tens of thousands of dollars in anti-hacking measures. Here are six big steps we took to safeguard the websites of health care providers.
Why should health care providers care about Target’s travails? Because the latest hacking news is more evidence of the mushrooming abundance of Internet hackers and of the vulnerably of digital patient information. Hacking is a worldwide growth industry for a reason. There’s a lot to steal on the Internet and plenty of places to steal it, both in storage and in transit.
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?