Who Will the No Surprises Act Surprise the Most?
Small medical practices may be the biggest losers in the No Surprises Act; the winners may be big insurers tied to big health systems.
Correlation Between COVID-19 Mortality Rate and Online Reviews of Doctors
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
Smart Doctors Use Smartphones to Lure Patients Back
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Lessons from 25 Years in Healthcare Marketing
Vanguard CEO Ron King shares the healthcare marketing lessons he’s learn in Vanguard’s 25 year history.
Tips for Hospital Patients
How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
Raising the Physician Voice
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
Winning Healthcare Consumers’ Hearts & Minds
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.