Winning Healthcare Consumers’ Hearts & Minds
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Webinar: Improve Your Doctors’ Online Reviews
Ron King discusses four simple strategies every health care provider group can deploy for vaccinating against bad online reviews while increasing positive reviews.
Converting E-Powered Patients to YOUR Patients
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.
How to Get Good Online Patient Reviews Ethically
Not only do good reviews bode well for a practice’s online reputation; they also boost credibility in Google rankings. But is it unethical for a physician or practice to ask happy patients to post positive online reviews?
Heartbleed Hits Healthcare With Heaping Heartburn
Dealing with online security threats is much like treating rapidly mutating bacteria and viruses – new ones will always appear to defy conventional safeguards. Let’s look at some hard realities of the Heartbleed bug and then quickly move to signs of hope, as well as some insights on how to protect against it.
Online Reviews: Woo ’em, Screw ’em, or Sue ’em?
Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.
Healthcare Website Security & Foreign Hackers
In 2013 TIME named Pope Francis as Person of the Year. Had it been up to us, we would have selected the Internet hacker as POTY. Instead we invested tens of thousands of dollars in anti-hacking measures. Here are six big steps we took to safeguard the websites of health care providers.