Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Ron King discusses healthcare misinformation on Facebook & the FACTS pledge – the Facebook Anti-Misinformation Campaign for Truth in Science.
Small medical practices may be the biggest losers in the No Surprises Act; the winners may be big insurers tied to big health systems.
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Vanguard CEO Ron King shares the healthcare marketing lessons he’s learn in Vanguard’s 25 year history.
How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.