Online Doctor Reviews
According to Vanguard Communications’ multi-city study of online doctor reviews, patients complain most about poor customer service and bedside manner.
Marketing For Physicians
Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.
American Medical News: Upgrading Physician Websites for a Post-ACA World
Medical practice websites need to become a go-to source for patients to serve as the technology backbone to a new patient-centered model of care.
MedCityNews: Physicians’ Websites are More “Electronic Brochures” Than Online Health Resources
A new survey finds that physician websites are woefully lacking when it comes to serving patients, serving merely as electronic brochures than online health resources.
Wall Street Journal: Few Doctors Meet Patient Needs Online
An independent survey finds that only one-third of physicians in three American cities offer direct website help to meet patient needs online.
Survey: Few Doctors Meet Patient Info Needs Online
Denver (Jan. 29, 2013) – On the heels of a Jan. 15 report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey finds that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.
Few Doctors Meet Patient Info Needs Online
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
Print Edition of The Totally Wired Doctor Available
Print edition of medical marketing resource will be sold on Amazon.com: Beginning October 26, 2012, the print edition of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices, by Ron Harman King, will be available for purchase on Amazon.com.
New Technology Widens Gateway to Patient Interactivity
Vanguard Communications unveils the iCare Patient Center to enable more health care consumers “to join conversations already in progress on the Internet.” Read More …
Medical Practice Advertising Is About Actionable Uniqueness, Not $$$
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.