How Does Google Decide Your Website Ranking?
You want patients to find you when they enter your name in a Google search. Here’s how Google decides your website ranking and what to do to boost it.
The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.
The Importance of Doctors Starting a Blog
In this installment of “The Wired Practice,” Ron King discusses the benefits of doctor blogging. Learn how, when and what to write in order to increase your online presence and get the most out of your blogging efforts.
How Not to Respond to Negative Online Reviews
Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.
Dissed by Unhappy Patients? Here’s What to Do
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
What Every Medical Website Should Have
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
Webinar: Answering Patients’ Difficult Questions About Surgery
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
Webinar: Demystifying Healthcare SEO
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
Webinar: Blogging – The Why and How for Doctors
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Webinar: The (Almost) Perfect Medical Practice
Urologist Neil Baum shares strategies for filling providers’ calendars, making patients and referral physicians happy, building staff morale, and minimizing legal and clinical problems all through branding a medical practice from the inside out.
Webinar: Blueprinting Your Practice’s Profit Engine
Pathways to Prosperity Webinar Series by Vanguard Communications: Blueprinting Your Practice’s Profit Engine, presented by Steve Sorensen