The Wired Practice by Vanguard Communications free healthcare educational videos: tap into research and experienced-based knowledge for improving business and patient care.
In this video from “The Wired Practice” series, Ron King discusses organic, or unpaid, search engine marketing. Learn what influences Googles search results about your practice and how to optimize your online presence.
You want patients to find you when they enter your name in a Google search. Here’s how Google decides your website ranking and what to do to boost it.
In this installment of “The Wired Practice,” Ron King discusses the benefits of doctor blogging. Learn how, when and what to write in order to increase your online presence and get the most out of your blogging efforts.
Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Urologist Neil Baum shares strategies for filling providers’ calendars, making patients and referral physicians happy, building staff morale, and minimizing legal and clinical problems all through branding a medical practice from the inside out.