What is push and pull marketing for law firms?
Pull marketing, notably SEO, is hands-down the better choice for law firm marketing over traditional advertising media, or push marketing.
Shouldn’t “Best” Doctor Awards Raise the Same Doubts as Nutritional Supplement Claims?
Magazines tout organizations’ Best Doctor Awards but murky industry lacks transparency & recognition can be bought.
Dr. SCOTUS Will Now See Your Next Patient
CEO Ron King’s MedPage Today video on U.S. Supreme Court (SCOTUS) eroding public trust in healthcare.
My Call to Law
Our CEO Ron King, J.D., M.S., explains his call to law late in life after a successful medical marketing career was highly influenced by the Civil Rights Movement.
30 Marketing Principles Learned in 30 Years of Marketing
In our 30-year history of working with medical & legal practices, we’ve learned solid marketing principles.
Big Tech Moves To Restrict Public Health Access
Restrictions by Google Ads, Meta, X & others on reproductive health terms threatens public health access.
Will a CEO’s Murder Nudge America Toward Healthcare Insurance Reform?
Video for MedPage Today brings up the potential for healthcare insurance reform following the murder.
Growth of Private Equity in Healthcare Draws Needed Scrutiny
Federal agencies examine abuses in growth of private equity in healthcare at patients’ & physicians’ expense.
Stark Law Enforcement Boosts Fines, Settlements & Provider Pressures
2024 Stark Law enforcement increases penalties & pressure on providers with anti-kickback legislation.
FTC Non-Compete Clause Ban Shifts Healthcare Employment Powers
Federal Trade Commission’s ban on non-compete clauses shifts power to healthcare workers.