Medical Marketing Blog

Tips for marketing your medical practice from Vanguard Communications


Heartbleed.Syringe

Heartbleed Hits Healthcare With Heaping Heartburn

Dealing with online security threats is much like treating rapidly mutating bacteria and viruses – new ones will always appear to defy conventional safeguards. Let’s look at some hard realities of the Heartbleed bug and then quickly move to signs of hope, as well as some insights on how to protect against it.

gavel & stethescope

Online Doctor Reviews: Woo ‘em, Screw ‘em, or Sue ‘em?

Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.

laptop and shield

Healthcare Website Security & Foreign Hackers

In 2013 TIME named Pope Francis as Person of the Year. Had it been up to us, we would have selected the Internet hacker as POTY. Instead we invested tens of thousands of dollars in anti-hacking measures. Here are six big steps we took to safeguard the websites of health care providers.

Encrypted files with key

Electronic Health Records Security: Lessons From Target

Why should health care providers care about Target’s travails? Because the latest hacking news is more evidence of the mushrooming abundance of Internet hackers and of the vulnerably of digital patient information. Hacking is a worldwide growth industry for a reason. There’s a lot to steal on the Internet and plenty of places to steal it, both in storage and in transit.

Content is king in health care

Content Still King in Healthcare

By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?

Seven Steps to Better Online Reviews

Seven Steps To Better Online Doctor Reviews

Many people are reluctant to try new restaurants or hotels without reading reviews first. And lately, more and more patients are checking online doctor reviews before choosing a doctor. What can you do about negative reviews that are affecting your reputation?

Marketing for physicians, stethoscope and laptop

Marketing For Physicians

Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.

Search Engine Optimization Basics, part 2

SEO Basics For Healthcare Marketing, Part 2

By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.