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Healthcare & Legal Marketing

 

The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.


Want More Patients? Be Different. Be an Online Teacher.

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?